Inspiration (Kodaline)

We have all added our own ideas into the concept of the music video, the music video will seem very indie like as that is the genre specific music video we are looking to replicate a music video similar to Kodaline in the way they create their music video. In their music video "High Hopes" they create a music video evolving around love and jealousy along with using suicide as a very sensitive and delicate issue to fit in with the delicate tone of the music and the lyrics.

The colours used and the clean images shown show the image as very high quality and makes the music video itself seem more attractive to the audience. What we will try to replicate is how the music video slows down its pace and speeds up in parallel to the music and the song itself to create a well mixed harmony.




The lighting used is very high during light hearted soft part of the songs and then dark during emotional times that we feel shocked by the actions seen. The actions shown by the woman such as touching the walls and drawing on the windows is a good use of filling out the times of when there is no lyrics playing and it also helps us to understand the character better. Its very symbolic as it seems the woman is now free, and able to "touch" the outside world as in her former relationship she was trapped in her relationship like a prison.

The editing shown also brings the audience closer to the characters and help us see them as real people, the way the male main character tips his cigarette into the ashtray and smiles as if having a normal conversation rather than putting lots of emotion into it helps us feel as if he is "real" and a believable character. The jump cuts and shot reverse shots show eye-line matches between the two characters and shows them both smiling to also help us see the bond between the two of them.

Facebook & Twitter

This is a link to our Twitter page, The page as a whole is certainly not fully created and or finished. it needs to be more interactive with the audience with more pictures from the band members and direct tweets from the bad members to get a sense that they are directly interacting with the band through the computer
https://twitter.com/1PointThree


This is a link to our Facebook page having both a twitter and Facebook page will give off the sense that we are an official band, the only problem is that we cant get over a million likes or followers due to us not being a real band but this is an example of how we would approach advertising ourselves in social media
https://www.facebook.com/1PointThree

Treatment

Treatment

Background on the artist - The lead singer of The Fray is Isaac Slade, Isaac was born on Mary 26th 1981 (age 32). Isaac studied in Music and Entertainment when he was younger, this led forward to a music career. Isaac had formed a band with two other members and which is called Ember, the other members Dave Welsh and Ben Wysocki had key parts in the band. But later the band dissolved in spring 2002. Later on Dave and Ben rejoined with Isaac to form a new band 'The Fray'. Ember had little success this is due to their popularity with their audience.

In this image it shows the former band of Isaac, Ember. This also shows their main colour (orange).

The idea behind 'The Fray' - The reason why the band had formed together was due to the re-join of former members of 'Ember', Dave and Ben. Both of them had joined 'The Fray' which already consisted of Isaac and his former school friend 'King'

In this post there is also a followed scheme, I have followed a similar style to 'ember' and 'The Fray', in the i
In the picture below there is a colour scheme used. This is also used in Isaac's previous band. The main colour of both bands is Orange, we can use this colour to represent the genre and the song that we have chosen.

Here is an example of the colour scheme, orange lights are the mains section of the scheme here.

October Half Term- Blog Homework

As group leader, I assigned us all homework to complete over the half term in order to be up to date with all of our blogs

Jack is responsible for treatment on where the music video idea has come from, he is also going to incorporate his own idea into the original ideas. Jack with his good knowledge of music should be perfect for this task as he should be able to picture certain aspects of the music video that he wants to replicate.









Scott is responsible for creating the logo and also taking pictures that we can incorporate into the album cover. Scott with his artistic capabilities should create this task with ease as he plans to put his own ideas of the logo into the design then scan it in by hand.







Joel is going to create a Facebook page for the band also edit the twitter page to make the band seem more real and believable, he is also going to look at location ideas of where to film and make a blog post on this.

Target Audience

Our target audience would consist of a similar target audience to bands we are trying to replicate such as The Script and The Fray. These bands aim at a target audience of both male and females aged between 16-27, this expands the audience to those who look at music videos a lot at this is a large total of the population who regularly use the internet and browse music videos for entertainment.
Indie is one of the largest types of genre available to people all over the world, millions of people have purchased albums of the indie genre and is a relatable genre of music to relate to a lot of different subject and themes.

Bands such as the Hoosiers, The Script, The Fray, Of Monsters and Men, Two Door Cinema Club, Mumford and Sons, Snow Patrol and One Republic. The indie genre has been dominated by masses of bands who have mixed the genre with their own twist of rock. The reason we have pursued a band with the genre of Indie is because the indie genre is aimed at people with the same music tastes and age as me and the people in my group.

Bands within the indie genre are commonly seen wearing their own unique brand of clothing and style. They incorporate their clothing into the music videos to relate it into the video and to also the music itself.

Questionnaire - Audience expectation

Questionnaire - Audience expectation
Here is the questionnaire that was made with several questions about The fray - How to save a life, the majority of the questions are about how people rate the song in their opinions and thoughts.

Clothing collage

Clothing collage

In the image above is a Clothing collage, the collage shows various clothing that represents the song and the genre involved. The collage also includes two images at the bottom that are related to our song choice, The fray - in the picture it shows what kind of clothes that the band wears.

In the collage there is shoes, hats, gloves, jeans, bracelets and t-shirts/jackets. Each one of these are shown in the picture of the Fray.