Audience theory

Audience Theory

Audience theory - An audience theory can have a different affect on other viewers, it has a different influence/affect upon the overall audience. Audiences from past to present are powerless to prevent the influence over them. The influence over them has a message that makes the viewers act upon it, this can be related to the 'Hypodermic Needle' - The messages in media texts such as film, video games and music videos act as a needle, it injects the messages and theory into the viewers.

Examples of the audience theory in film is the movie 'Child's play' -  during the movie various torture scenes are being shown to the audience, this has a negative affect towards the audience, the audience can then go out into the real world and replicate scenes from the film. This is related to the murder of James Bulger, he was tortured and murdered in a similar way to the film 'Child's play' thus having negative affect onto the audience.



Another example of the audience theory/Hypodermic Needle is in music videos, certain artists today can have both a negative and positive affect on the audience, one example of a negative affect is in the music video 'What it feels like for a girl' by Madonna. During the video it shows Madonna rampaging and causing destruction throughout a town, the negative affect of this is that other women may go out into the real world and replicate/copy what they had saw in the music video.

Facebook & Twitter Analysis

Facebook
Facebook is an important feature for any musician to have as its probably the easiest way besides Twitter to interact with fans, on facebook you can interact directly with fans, via updating photos, commenting on other peoples pages and updating statusess to show what you are doing at the exact times. Facebook is a great way of advertising your band as if you gain a couple of likes and people actually start to notice your band your fan population will spread and many more people will be able to take notice of who you are.

A good example of this is the Facebook page of The Script, they reguarly update their page with several photos, status updates and even reply to fans on comments. The Script have taken the idea of social interaction and ran with it like we would like to do, we would like to be able to create photos of the band and upload them directly onto Facebook where people could like and comment on the picture.

The colours used are limited as its facebooks own website but we will have our logo as the profile picture and include a header of our band members. The comments shown on the Scripts facebook page are very polite and are spelt with correct english to show that they are professionals, The Script have liked other bands Facebook pages to show what type of music they enjoy, this is also similar to advertising as a big band like The Script have basically told their fans to go and listen to this music and if you like it follow them and take an interest into their page and then do the same with the bands they also like.

The Script will have fans from hundreds of countries worldwide, this is because they have a huge fan base, the script will also have other official band pages with different languages to be able to interact with their fans from a different language other than English.

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Twitter

Twitter review - Evanescence

Introduction
As part of our group planning we need to look at many other band sites, we will be looking at Twitter, Facebook and a website.

Purpose
Our main purpose is to have a clear objective to inform our audience, the purpose of a band twitter is to update on any news or information to fans. The information should also be aimed at the target audience and it should suit their style of writing and knowledge, we have looked at the 'Evanescence' twitter to relate to our own. One relation to our twitter is that one main colour is used, e.g evanescence uses mainly the colour purple with different variants. On our twitter we us the colour black which is also used on other things such as the text and images.

Design
The design on the Evanescence twitter in our opinion similar to our twitter, both twitter sites contain the same layout but they have different colours, styles and visual elements. The colours on both sites are suited towards the band and the style of music, Evanescence have dark and sometimes emotional songs - this is why their colours contain a light and dark variant. The purple starts off from being bright to dark in the corner (Shown below), The style of the Evanescence twitter is mainly suited towards their audience. We think this because it is also shown in their clothing, the lead singer wears clothing that has dark and bright elements (As shown below). On our band twitter we also have a certain style to follow, the background is dark and the twitter logo is black, both of these reflect the band members. One example is the song choice and the lyrics involved.

Content
Our band twitter is aimed at our audience, this is shown within our design and style. The design is basic and simple for the user to use, the users can easily go through the site to look at our tweets. This is shown in a picture below, in comparison our band twitter is a more simple and basic way of design compared to 'Evanescence'. The main content on the Evanescence site is to inform their fans of upcoming tours and releases, this is good because it keeps them up with information and doesn't distract/annoy them with irrelevant information. On our band twitter we include images and information about upcoming songs and releases, we also talk about information that is popular in the world at the time.

Filming in Everton Park

During Saturday myself and the group went to Everton park to film some key scenes in our music video, the reason we filmed in Everton Park was to make the video similar to some off the scenes from 30 Seconds to Mars' music video "City of Angels". The usage of the everton park skyline is key to the way we are trying to portray the band as as try to show that we are a humble group who remember their roots of home. The humble theme comes from the script who we are trying to be similar to as they are very humble and religious. Below are some images taken from filming they show myself and the cameraman (Scott)?filming certain scenes.