Audience Theory
Audience theory - An audience theory can have a different affect on other viewers, it has a different influence/affect upon the overall audience. Audiences from past to present are powerless to prevent the influence over them. The influence over them has a message that makes the viewers act upon it, this can be related to the 'Hypodermic Needle' - The messages in media texts such as film, video games and music videos act as a needle, it injects the messages and theory into the viewers.
Examples of the audience theory in film is the movie 'Child's play' - during the movie various torture scenes are being shown to the audience, this has a negative affect towards the audience, the audience can then go out into the real world and replicate scenes from the film. This is related to the murder of James Bulger, he was tortured and murdered in a similar way to the film 'Child's play' thus having negative affect onto the audience.
Another example of the audience theory/Hypodermic Needle is in music videos, certain artists today can have both a negative and positive affect on the audience, one example of a negative affect is in the music video 'What it feels like for a girl' by Madonna. During the video it shows Madonna rampaging and causing destruction throughout a town, the negative affect of this is that other women may go out into the real world and replicate/copy what they had saw in the music video.
Examples of the audience theory in film is the movie 'Child's play' - during the movie various torture scenes are being shown to the audience, this has a negative affect towards the audience, the audience can then go out into the real world and replicate scenes from the film. This is related to the murder of James Bulger, he was tortured and murdered in a similar way to the film 'Child's play' thus having negative affect onto the audience.Another example of the audience theory/Hypodermic Needle is in music videos, certain artists today can have both a negative and positive affect on the audience, one example of a negative affect is in the music video 'What it feels like for a girl' by Madonna. During the video it shows Madonna rampaging and causing destruction throughout a town, the negative affect of this is that other women may go out into the real world and replicate/copy what they had saw in the music video.
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