Transitions

 In the snow patrol chasing cars music video a scene which does not contain any performance and or relevance to the storyline. This is called a transition and doing something like this could really help us drag the music video on for longer and help the music video seem more professional rather than an average standard. Doing more transitions and edits incorporated into the music video will hopefully mean that the good effects used will help show the meaning of the music video more and make it seem more powerful. Other music videos have also used alot of transitions within the music video, the transition also works well with the music video as it fits in with pace and doesnt change the tempo or our audience expectation that anything exciting will occur. The transition works well as it gives the audience a aspectacle to watch rather than a blank screen where nothing is occuring that is worth paying attention to, the transition also matches the beat













The music video for the Fray- You Found Me, like many of their music videos and songs comes with a very powerful message and story line shown in the music video. This music video also used a couple of very well put together transitions which keep up interested as to what is going on the screen while it also drags out the music video so as that we are not left bored staring at a blank screen.

The First picture is a screenshot of a taxi driving with the lights and the big buildings behind it, this has no real relevance towards the music video but what it does provide to us as the audience is a spectacle that we think to ourselves "That Looks good!" like moths we are attracted to bright lights and this transition video is meant to wow us to show the amazing-ness of the lights and the buildings of where the music video is set. The second Image shows the next jump cut where the music video shows the buildings from high up where again we are attracted to this and think that it looks great.

The third image, is the first in a time lapse video where is shows the docks of a big city and how time passes so quickly, unlike many other transitional videos similar to this, this is actually in relevance to the music video in a way due to the message shown within the storyline and the lyrics. The music video is about a really sensitive and powerful issue, suicide and in the music video we see how a woman has killed herself or tried to kill herself by jumping off a tall building, the transition could be way of saying how quickly time can pass and that things such as life could be gone as quickly as the 12 hours could be gone within this music video the transitions used could come in useful with our music video as the storyline cannot be dragged on too long as there is a chance of it being over too quick and being left with time to spare but with a transitional video it takes up time and makes it look more well made and professional.